Forest Certification

Joseph Zorzin redoak at forestmeister.com
Wed Sep 24 04:42:50 EST 1997


Ron Wenrich wrote:

> In my mind, certification is a marketing gimmick.  With certification comes
> a higher price, no guarantee that the goods are that which are being sold.
> Certification will fall by the wayside when put on the marketplace next to
> a comparable non-certified product. You will then have companies putting
> product on the market which are both certified and uncertified - competing
> with itself.
> 
> Forest products, like other ag products, compete in a pure supply and
> demand marketplace.  Raise prices, and demand drops.  Call it certified,
> and justify the price increase -> new market, demand unknown.

I agree. Most lumber purchasers will be unaware these issues. The want
only a good product at a low price. Lumber is a commodity, like nails
and gravel. It's the wrong way to try to good land management.



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