CONF> Marketing Healthcare Products on the Internet

dsohn at planet.net dsohn at planet.net
Fri Nov 10 11:25:17 EST 1995


Announcing an upcoming conference:
-----------------------------------------------------------------
HOW TO MARKET YOUR HEALTHCARE 
PRODUCTS & SERVICES ON THE INTERNET
December 12-13, 1995 * Hyatt Regency * New Orleans, LA
-----------------------------------------------------------------
Discover how innovative healthcare product manufacturers, hospitals, 
distributors, and even individual physicians are using the Internet as a tool 
in their marketing strategies. This conference is a fast and convenient 
way to find out about what's out there and see how innovative organizations 
are using the Internet to bolster their marketing programs. This conference 
includes the following presentations:

A Tour of Medical Internet Sites and Key Strategies 
for Internet Marketing
    - William J. Comcowich, Ultitech, Inc.

Market, Outcomes, and Pharmacoeconomic Research 
Using Internet Tools
    - Marc E. Duey, Prometrics Consulting

Establishing Healthcare Information Services Marketing 
Distribution Channels on theWorld Wide Web
    - Raymond L. Hecker, Medical Data International

Providing Cancer Information on a Global Scale
    - E. Loren Buhle, ONCOLINK

Information-Education-Entertainment: Maximizing Value 
and Reach of the Internet in Healthcare
    - Elizabeth A. Moench, Medici Group, Inc.
    - Timothy Bahr, Orbis Broadcast Division

Managing Personal Healthcare Needs With On-line Support
    - Jeffrey I. Sacks, Physicians' Online

MedWorld:  Healthcare's On-Line Solution
    - Bennett "Sandy" Masin, Power Pak Communications

Delivering Continuing Medical Education Via the Internet
    - Michael Lougee, University of Michigan School of Education

HCMS Online: An Alternative to Internet Marketing
    - Jerold K. Karabensh, Healthcare Marketing Services

AVICENNA:  The Healthcare Supercenter on the Internet
    - I-J Gujral, Lancet On-Line

Reaching Diverse Audiences to Communicate Diverse Messages
    - James W. McPherson III, FHP Healthcare

Managed Care Information: Over the Internet and On-Line
    - Clive Riddle, Managed Care On-Line

Delivering Medical Education On-Line Through 
Pharmaceutical and Healthcare Industry Partnerships
    - Karen Whitson, Hoehst Marion Roussel

Charting Your Course: Getting the Most from Consulting Services
    - Barbara English-Belanger, Hazelden Foundation
---------------------------------
Hands-On Workshops Are also available:
EXPLORING THE INTERNET: An On-Line Demonstration
    - Marc E. Duey, President of Prometrics Consulting.

TYING IT ALL TOGETHER: 
The Process of Marketing Healthcare Products on the Internet
    - Dr. Richard Vanderveer, President of V2 Inc.
    - Lynn Benzing, Vice President for Healthcare Marketing at RR Donnelly.

INTEGRATED MEDIA MARKETING: 
How to Use the Power of Today's Databased Marketing with Mixed Media
    - Jerold K. Karabensh, Healthcare Marketing Services

HOW TO CREATE AN INTERNET MARKETING PLAN
    - Stephen Jackson, CEO of Jackson & Young, Inc.

-------------------------------------------------------------
Sponsored by the Healthcare Advisory Council.

A brief agenda can be reached at: 
http://www.planet.net/iqpc/hcmk1295.html

A conference brochure can be obtained by sending your 
request to: info at iqpc.com  (please include your fax number). 

Or by by calling 1-800-882-8684 and speaking
with Beverly Grady at extension 5165.






More information about the Bio-soft mailing list