Animals in advertising - discuss?

[Anthony Tomlinson]

In Cell 77:7, in the first few pages of ads, there is one for RIBI
Adjuvant System, in which a white rabbit in a lab coat (photo) is shown
being interviewed about its views on RAS.  Is it just me, or is this ad
ill-conceived, exploitative, a slap in the face of those scientists who
try to defend the use of animals in science as responsible, and ample
fuel for those who claim the opposite?  Or is it just cute, and okay
because the rabbit doesn't *look* too unhappy?  Please post;  I think the
ad is stupid and irresponsible, and that we as scientists need to police
ourselves, or someone will do it for us. 

Anthony Tomlinson.

P.S.  I suppose it could be a stuffed rabbit...........