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2003 World Congress on Mass Customization & Personalization

Dr. Frank Piller, TUM Business School Frank.Piller at aib.wi.tu-muenchen.de
Fri Aug 1 04:22:05 EST 2003

Participate at the 2003 World Congress on Mass Customization & Personalization 
(MCPC 2003), TUM, Munich, October 6-8 2003:

TOPICS: Customer Interaction & Integration, Configuration Behavior & Configuration 
Systems, MCP Product Design, User Driven Innovation, Agile Manufacturing, Communities 
& Personalization, MCP & Sustainability

Information on the Internet: http://www.mcpc2003.com
Download invitation flyer: http://www.mcpc2003.com/info.pdf

Early registration discount until August 15, 2003 !


We apologize if you get this invitation via several sources / mailing lists.


In Brief:

The MCPC 2003 (Munich, Germany, Oct 6-8, 2003) is the largest international event 
of its kind and especially organized to approach the field of mass customization 
and personalization from an interdisciplinary perspective, bridging the views 
of academics and practitioners and consultants. The early registration rate ends 
at August 15, 2003. More information and registration: <http://www.mcpc2003.com>

(1) The Conference Theme

Creating a truly customer centric enterprise while simultaneously improving efficiency 
is a task not easy to accomplish und demands new concepts of value creation. 
Mass customization and personalization are discussed as possible models since 
more than a decade -- and now innovative companies are doing it. 

At the same time, the academic effort undertaken by researchers of various disciplines 
to enhance the theoretical foundations of mass customization is constantly increasing. 
The 2003 World Congress on Mass Customization and Personalization (MCPC 2003) 
is organized as a platform for interaction and discussion between mass customization 
researchers and practitioners. 

The conference will combine different voices and thinking on the topic from an 
interdisciplinary perspective. Audience will come from around the world, and 
we expect a ratio of 50:50 between academics and practitioners. The interdisciplinary 
approach comprises the perspectives of management and economics, engineering, 
design and information technology. 

The MCPC 2003 will take place at the Technical University of Munich (TUM) from 
Oct 6-8, 2003 and will become the largest international event in the field ever. 
Listen to more than 100 presentations on design and development for MC, agile 
manufacturing, MCP marketing, configuration and customer interaction. 

Special tracks cover aspects like customer-firm interaction, design of configuration 
systems, consumer behavior, communities & personalization, sustainability through 
MCP, or user driven innovation (open innovation), and many other fields in teh 
area of management, industrial engineering, design and information sciences.

A business seminar with leading mass customization enterprises like Adidas, Dell, 
EOS, My Virtual Model, Sandvik, Lego or Lands' End allows you to discuss the 
topic with industry leaders.

And: The famous Munich „Oktoberfest" ends just when the conference starts. So 
why not come one day earlier to experience this truly unique event as well.

(2) Why Mass Customization?

Mass Customization and Personalization (MCP) aim to provide goods and services 
that best serve individual customers' personal needs with near mass production 
efficiency. Conceptualized more than a decade ago, mass customization and personalization 
are now beginning to emerge in many enterprises as a profitable business model. 
Reducing waste, increasing flexibility and improving business performance while 
serving customers better and building long lasting relationships with them are 
some of the core benefits of mass customization. 

Corresponding practices are rapidly gaining broad attention by managers, who 
transfer and apply them in all kinds of industries. At the same time, the academic 
effort undertaken by researchers of various disciplines to enhance the theoretical 
foundations in the field is constantly increasing. 

More information on mass customization: <http://www.mass-customization.de>

(3) Program highlights: Plenary speeches at the MCPC 2003 include:

Nikolaus Franke, WU Vienna: From mass customization to user driven innovation; 

Arie Segev, UC Berkeley: Back to the future: Beyond Mass Customization and Personalization;
Jack Aaronson, Aaronson Group: Personalized User Experiences and Customer Loyalty;
Bill Bass, Sears Direct: Lands' End Custom: Changing the way people shop for 

and many more ... Check the web site for the full program !

MCP-Business Seminar: Oct. 8, 2003

During conference streams IV and V, a special business seminar will be held presenting 
best practice case studies from leading international MCP companies. Learn from 
the mass customization experiences from Dell, EOS, Human Solutions, Lectra, Lands'End, 
Lego, McKinsey, MyVirtual Model, Possen.com, Sandvik Coromant, Siemens, St.Onge, 
amongst many others.

(4) Registration & contact

Conference Fee (until August 15, 03)

Academics: 300 Euro; General Participation: 350 Euro; Students:
150 Euro. Conference-Workshops: 120 Euro   

Please refer to the web site for more information !

Conference Co-Chairs:

Ralf Reichwald, Dean, TUM Business School, Technische Universität München (TUM),
Frank T. Piller Technische Universität München (TUM), Mass Customization Research 
Mitchell M. Tseng, PhD. Hong Kong University of Science & Technology (HKUST), 
Advanced Manufacturing Institute

Organizing Committee:

Christoph Ihl, Technische Universität München (TUM), Leopoldstrasse 139, 80804 
Munich, Germany

Tel: +49 / 89 / 289 24834
E-mails: ihl at wi.tum.de or piller at wi.tum.de



Also available now:

Tseng / Piller (Eds.): The Customer Centric Enterprise: Advances in Mass Customization 
and Personalization, Springer: New York / Berlin 2003.

The idea of the book is to give an introduction into the field, to show the scope 
of mass customization research, and to present recent research findings and the 
state of the art in selected perspectives of this subject. 

Read parts of the book and all abstracts in fulltext at http://www.mass-customization.de/cce

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