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WEBKDD 2003
Call for Participation
The Fifth WEBKDD Workshop:
Web Mining as a Premise to Effective and Intelligent Web Applications
http://db.cs.ualberta.ca/webkdd03/
In conjunction with
The Ninth ACM SIGKDD International Conference on
Knowledge Discovery and Data Mining
August 24-27, 2003 - Washington, DC, USA
9 contributed research papers selected from 22 submissions
One Keynote talk "WebKDD in the Business World" by Jim Sterne, Target Marketing
Jim Sterne produced the world's first "Marketing on the Internet" seminar
series in 1994. Today, Sterne is an internationally known speaker on
electronic marketing and customer interaction. A consultant to Fortune 500
companies and Internet entrepreneurs, Sterne focuses his twenty years in
sales and marketing on measuring the value of a Web site as a medium for
creating and strengthening customer relationships. Sterne has written five
books including, "World Wide Web Marketing, 3rd Edition," "Customer Service
on the Internet, 2nd Edition," "What Makes People Click: Advertising on the
Internet," and "E-Mail Marketing". His most recent is "Web Metrics; Proven
Methods for Measuring Web Site Success."
His talk "WebKDD in the Business World" will identify the wide variety
of measurements that may be taken and call for a consolidated view of
Web site activity to ensure corporate decision makers have the
information they need to make decisions about their Web site
expenditures, decisions about their customers, and decisions about
how they are representing themselves to their marketplace.
Workshop Program highlights
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User Behaviour Modeling
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Context-Sensitive Modeling of Web-Surfing Behaviour using Concept Trees
Sreangsu Acharyya and Joydeep Ghosh
Probabilistic Relational Models of On-Line User Behavior
Bruce D'Ambrosio, Eric Altendorf, and Jane Jorgensen
Web Usage Metrics and Web Analytics
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Web-Usage-Based Success Metrics for Multi-Channel Businesses
Maximilian Teltzrow and Bettina Berendt
Ten Supplementary Analyses to Improve E-Commerce Web Sites
Ron Kohavi and Rajesh Parekh
WebKDD in the Business World (invited Talk)
Jim Sterne
Web Personalization
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Combining Web Usage Mining and Fuzzy Inference for Website Personalization
Olfa Nasraoui and Christopher Petenes
Reduction of User Perceived Latency for a Dynamic and Personalized Site
Using Web-Mining Techniques
Enrique Frías-Martínez and Vijay Karamcheti
A Hybrid Web Personalization Model Based on Site Connectivity
Miki Nakagawa, Bamshad Mobasher
Classification and Clustering
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Mining Evolving User Profiles in Noisy Web Clickstream Data
with a Scalable Immune System Clustering Algorithm
Olfa Nasraoui, Cesar Cardona, Carlos Rojas, and Fabio Gonzalez
A Web Site Mining Algorithm Using the Multiscale Tree Representation Model
YongHong Tian, TieJun Huang, Wen Gao
Registration at the Workshop
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Workshop registration is included in the ACM SIGKDD Conference
Registration. Workshop proceedings can be purchased when registering at the
KDD 2003 conference.
The Advance Registration Deadline is August 13.
For additional details regarding registration at the KDD 2003 conference,
see http://www.acm.org/sigkdd/kdd2003/
We look forward to seeing you at WEBKDD 2003 in Washingon DC.
Organizing Committee, R. Kohavi, B. Liu, B. Masand, J. Srivastava and
O.R. Zaiane
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