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WEBKDD Wshp at KDD 2003 - Call for Participation

Osmar Zaiane zaiane at cs.ualberta.ca
Thu Jul 31 10:57:41 EST 2003

Apologies for multiple postings.
                             WEBKDD 2003
                          Call for Participation

                     The Fifth WEBKDD Workshop: 
Web Mining as a Premise to Effective and Intelligent Web Applications


                      In conjunction with

             The Ninth ACM SIGKDD International Conference on
                   Knowledge Discovery and Data Mining
                August 24-27, 2003 - Washington, DC, USA

9 contributed research papers selected from 22 submissions

One Keynote talk "WebKDD in the Business World" by Jim Sterne, Target Marketing  

Jim Sterne produced the world's first "Marketing on the Internet" seminar 
series in 1994. Today, Sterne is an internationally known speaker on 
electronic marketing and customer interaction. A consultant to Fortune 500 
companies and Internet entrepreneurs, Sterne focuses his twenty years in 
sales and marketing on measuring the value of a Web site as a medium for 
creating and strengthening customer relationships. Sterne has written five 
books including, "World Wide Web Marketing, 3rd Edition," "Customer Service 
on the Internet, 2nd Edition," "What Makes People Click: Advertising on the 
Internet," and "E-Mail Marketing". His most recent is "Web Metrics; Proven 
Methods for Measuring Web Site Success."

His talk "WebKDD in the Business World" will identify the wide variety
of measurements that may be taken and call for a consolidated view of
Web site activity to ensure corporate decision makers have the
information they need to make decisions about their Web site
expenditures, decisions about their customers, and  decisions about
how they are representing themselves to their marketplace. 

Workshop Program highlights  

User Behaviour Modeling
Context-Sensitive Modeling of Web-Surfing Behaviour using Concept Trees 
  Sreangsu Acharyya and Joydeep Ghosh

Probabilistic Relational Models of On-Line User Behavior 
  Bruce D'Ambrosio, Eric Altendorf, and Jane Jorgensen

Web Usage Metrics and Web Analytics
Web-Usage-Based Success Metrics for Multi-Channel Businesses
  Maximilian Teltzrow and Bettina Berendt

Ten Supplementary Analyses to Improve E-Commerce Web Sites
  Ron Kohavi and Rajesh Parekh

WebKDD in the Business World (invited Talk)
  Jim Sterne 

Web Personalization 
Combining Web Usage Mining and Fuzzy Inference for Website Personalization
  Olfa Nasraoui and Christopher Petenes

Reduction of User Perceived Latency for a Dynamic and Personalized Site 
Using Web-Mining Techniques
  Enrique Frías-Martínez and Vijay Karamcheti

A Hybrid Web Personalization Model Based on Site Connectivity
  Miki Nakagawa, Bamshad Mobasher

Classification and Clustering
Mining Evolving User Profiles in Noisy Web Clickstream Data 
with a Scalable Immune System Clustering Algorithm
  Olfa Nasraoui, Cesar Cardona, Carlos Rojas, and Fabio Gonzalez

A Web Site Mining Algorithm Using the Multiscale Tree Representation Model
  YongHong Tian, TieJun Huang, Wen Gao

Registration at the Workshop
Workshop registration is included in the ACM SIGKDD Conference
Registration. Workshop proceedings can be purchased when registering at the
KDD 2003 conference. 
The Advance Registration Deadline is August 13.
For additional details regarding registration at the KDD 2003 conference, 
see http://www.acm.org/sigkdd/kdd2003/

We look forward to seeing you at WEBKDD 2003 in Washingon DC.

Organizing Committee, R. Kohavi, B. Liu, B. Masand, J. Srivastava and
O.R. Zaiane


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