--|> Direct email-secrets + stumbling blocks

romuloa tiiseu10 at GADENS.COM.AU
Sat Aug 15 06:37:00 EST 1998


 ARE YOU READY TO REACH NEW PROSPECTS WITHOUT THE TECHNICAL HASSLE ?

 DO YOU USE DIRECT EMAIL MARKETING?

 Direct email uses similar principles involved in the familiar model 
 of direct postal mail. If done correctly, one's success is sure to 
 come. If not performed correctly, then it becomes a case of luck. 

 THE 4 BASIC PRINCIPLE OF DIRECT EMAIL:

 Are you familiar with the four basic process involved in a successful
 direct email campaign? These basic steps are what the professional,
 consistent and successful direct emailers use.They are the foundation
 and root of the direct email model. The basic process includes the
 following:

  1. Consistently accessing new and fresh lists
  2. Consistently updating lists
  3. Consistently sending your ad at reasonable intervals
      (repetition is the key = look at TV commercials)
  4. Optimizing your ad and  subject to a more "order pulling" ad

 DO YOU KNOW AIDA?

 AIDA is an acronym of the model used in creating powerful and
 effective sales letters, which is widely used in advertising today.
 Grab one of several direct mail and direct email letters and read
 them at least three times. The powerful and effective letters follow
 AIDA. What's AIDA stand for?

       A    =    grab the prospect's "ATTENTION"
       I     =    create "INTEREST" by providing some information
       D    =    create stimulaton the produces "DESIRE"
       A    =    demand immediate "ACTION"

 Do you need current and supplemental prospect email lists ?
 Do you need fresh lists every day, every week or every month ?
 Do you need more new prospects - never reached before ?

 If you answered yes, our Email Update Service will provide you
 NEW and FRESH email contacts.

 NEVER RUN OUT OF EMAIL PROSPECTS ! ! 
 __________________________________________

  MORE INFO (24 hrs): 626-839-3835 (US)
 __________________________________________

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