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Recombinant Word Technology

mwgaunt at molbiol.ox.ac.uk mwgaunt at molbiol.ox.ac.uk
Mon Aug 30 11:23:42 EST 1993

   From the industry that brought us recombinant gene expression now comes 
                ...... Recombinant Word Expression............
                         /\    /_    /  .      . __ /_
   Biotechnology knows /    \//_/  /__ / /\/\ / /  _ /
        The next tecnological paradym has erupted and now breaks 
              through all previously thought frontiers.

   In its historical context recombinant gene technology was the ability 
   to express a gene in a biological system initially obtained from a totally 
   different organism. Recombiant word technology (RWT) is the ability to 
   express a word in a marketing system initially obtained from a totally 
   different meaning. For instance the phrase-
    BEST PRODUCT ON THE MARKET - through RWT        - Our most expansive 
                                 is derrived from   - product on the market
  and again
   -Incredibly costly piece of -  becomes           -   PHOSPHOIMAGER ! 
   -fairly useless machinary   -              
  Most extraordinary of all 

    IF PRODUCT DOES NOT MEET UPTO - using RWT can be - once you've bought it
    SPECIFICATIONS FULL REFUND    - expressed from   -   your stuck with it

   So when one technology comes to a sticky patch another one emerges.
                                     An anonymous   
                                                      Mike Gaunt

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