ABR, JEM, and advertising

Nick Theodorakis nicholas_theodorakis at urmc.rochester.edu
Thu Feb 10 20:53:17 EST 2000

In article <87uti1$6eq$1 at news.panix.com>, iayork at panix.com (Ian
York) wrote:
>While reading the latest Journal of Experimental Medicine, I
was dismayed
>to find that they're allowing a method of advertising I think is
>unacceptable for an academic journal.  In the body of an
article (not in
>banner ads or off to the side; actually in the article), the
>"affinity" is highlighted.  It clicks through to the home page
of Affinist
>BioReagents.  In other words, JEM has marked up the article,
>meaningful words into advertisements.
>This not only cheapens the article itself and raises questions
about the
>integrity of the journal (will they start demanding that
authors put in
>buzzwords?  Change data to allow more product placement?), but,
it seems
>to me, is probably questionable legally--certainly morally.  The
>assumption is that the authors are responsible for the content
of an
>article.  This sort of thing implies that the authors are
>ABR; more likely, they don't even know that their words are
being used
>this way.
>I know that Remarq was tring a similar approach using Usenet
posts they
>had archived, and that received a storm of protest from people
>resented having their words used for advertising without


But Remarq is still doing it, I'm afraid.

I agree that the practice is reprehensible for a Journal.

Nick Theodorakis

nicholas_theodorakis at urmc.rochester.edu

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