ALERT! MDDC -making "MONSTER" headway!

eflash at tdns2.tepco.co.jp eflash at tdns2.tepco.co.jp
Sun Mar 4 17:30:26 EST 2001


ALERT!  MDDC - making "MONSTER" headway!

e-Flash Market News

MDDC's timing is perfect - is yours?

MDDC (otcbb) $0.28 (28 cents) per share

Homeownership Rates for the United States reached an all-time
high in the 4th quarter of 2000 with 67.5% of American families
owning their own homes.  And, The National Association of Realtors
reported yesterday that sales of previously owned houses, which
account for 80 percent of all home sales were at an annual rate of
4.65 million units, still higher than a year ago.

Could MonsterDaata's (OTCBB Ticker Symbol: MDDC) timing be any
better?

MonsterDaata has quickly become the real estate industry's leading
digital content provider - an old economy company that is successfully
leveraging the Internet to secure both significant funding and key
partnerships and clients.  The company has recently licensed its content
and value-added solutions to such big names as Yahoo! (Nasdaq: YHOO),
Prudential, Home Financing Centers (OTCBB: HFCI), Ellie Mae, and
Homestore.com (Nasdaq: HOMS).  And the list keeps growing.

The company already serves 30,000 real estate brokers and agents, as
well as over 100 web sites and portals.  With a vast library of over 3.5
billion records of information, MonsterDaata has developed advanced
data compilation, transformation and delivery technology designed to
transform and distribute huge amounts of information from a wide range
of sources.  The company's digital content covers information on points,
places and properties for over 61,000 communities, composed of more
than 220,000 distinct geographically bounded areas in the United States.

But here's where it gets REALLY interesting!  The potential in the real estate
industry alone has been estimated to $10 billion per year.  After all, there
are over two million professionals servicing this market, including realtors,
title companies, mortgage and lending institutions, property and casualty
insurance, legal, appraisers, and others.  According to the National Association
of Realtors, real estate professionals spend approximately $10 billion
per year on gathering data to serve their businesses.

MonsterDaata derives its revenue through professional subscriptions as
well as through the licensing of its content to a number of other companies.
It has built strong barriers to entry, enjoys a fixed cost, high margin business
and has built a highly scaleable solution that is attractive to many business
verticals.  MonsterDaata believes that it has raised enough capital from its
latest round of $10.7 million, to carry it to break-even, cash flow positive.

Other verticals that could speed up MonsterDaata's growth include Travel
and Tourism, Publishing and Marketing.  The travel industry alone represents
over a trillion-dollar industry annually.  MonsterDaata's MyTour product
allows travel professionals to customize itineraries with strong visual 
graphics and textual content.  In the publishing industry, MonsterDaata's
existing technology and information can benefit both online and conventional
newspapers because they can now link their classified ads to demographic
profile reports.  And in the marketing industry, marketers can utilize
MonsterDaata's technology and data resources to make their target marketing
activities ten times more specific than that of the conventional zip code level.

MonsterDaata's (OTCBB: MDDC) current price is $0.29.  After getting the
company on the right track, the company's stock price has already doubled
since January when MDDC posted its all time low of $0.1562.  BUT, the
company's 52-week high has been $8.00 - taking place WELL BEFORE the
company ever announced its strong alliance with Yahoo!  And, according to
Yahoo! Finance, the company's WHOLE float is worth only $1.1 million,
making it an extremely thinly traded stock.

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