Pharmaceutical companies who use the naivity of people
who have worked hard to set up support groups will suffer.
The Internet is a very powerful place and some very intelligent
people discuss things * off line *, it's time to get your house in
Make sure that the information you are supplying is correct,
and make sure that it goes to the organisers through a third
party. Promoting choice is a good marketing ploy for you as
much as it is for the consumers, it also shows that you play
fair. If you want public confidence in your products remember
that ' some ' public know when you are making fools of the people.
This applies to all medicines and support groups. Know what your
marketing force is up to, it's a wise move.