Scientific & Medical Journals on the Web

Joan Evans j.evans at scienceboard.net
Sat Mar 21 06:55:54 EST 1998


The Science Advisory Board (http://www.scienceboard.net) recently
completed a study on the preferences and expectations of scientific and
medical professionals as they relate to professional journals on the
World Wide Web.  The prestigious journal Science, published by the
American Association for the Advancement of Science is the most
"frequently read" scientific/medical journal on the World Wide Web.

This conclusion is based on the responses of 1,067 scientists,
physicians and medical professionals who participated in a survey
conducted at The Science Advisory Board's website.  When asked "Which
Web-based journal do you read or browse most often?" the responses
indicate that the world's leading scientific and medical printed
journals are enjoying similar popularity on the World Wide Web. 
Although more than a hundred journals were named, the "top five" were as
follows:

1.	Science
2.	Nature
3.	Journal of Biological Chemistry
4.	Proceedings of the National Academy of Sciences
5.	New England Journal of Medicine

Some of the study's other major findings include:

•	87% of respondents have visited a professional journal on the Web in
the last six months.

•	Half the respondents spend between one and six hours per week on the
Web.

•	The ability to download full-text articles and perform keyword
searches were overwhelmingly considered to be the most valuable features
of a Web-based journal.

•	One-third of the respondents believe that electronic "pre-print
publication" is "somewhat valuable."

•	Many subscribers to online journals are willing to forego receiving
the printed version.

•	The readers of online journals react favorably to relevant
advertising.

The Science Advisory Board is an online panel of more than 3,000
scientists, physicians and other medical professionals from 62
countries.  The Board convenes electronically to participate in online
surveys and focus groups to voice their opinions on a wide variety of
topics related to new research products and emerging technologies.

If you would like to participate in future studies, please complete the
registration form which can be found at http://www.scienceboard.net. 
Your identity and individual responses are always held in strict
confidence, and participants are compensated for their time.

Joan Evans
Membership Secretary
The Science Advisory Board
http://www.scienceboard.net



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