Plants at Work, Has Been at Work for You!
It has been an excellent year for the Plants at Work initiative so far, and things can only get better from here. Thanks to the generous contributions we've received from our investors, Plants at Work has been able to establish a strong presence both inside and outside of our industry, and each day we come closer to realizing our vision of a landscape services market that is substantially bigger and more profitable. In just eight months we've exposed millions of people to the Plants at Work message.
Over the next three to five years, we are determined to continue raising awareness of the value of plants in the workplace, increasing the demand for plants in every type of office or institutional environment and creating ever-expanding sales opportunities for interior landscapers across the country. Of course, to do this, we need your help. Every dollar you pledge will go toward enhancing our advertising placements, enabling us to reach an audience that will continue to grow year after year.
Let's make the benefits of plants in the workplace not just interesting facts, but common knowledge. Let's work together to grow the size and profitability of the interior landscape services market. Support your industry by supporting Plants at Work!
Primary Achievements Since May 2001:
o Newsletter and direct mail piece created for direct mail distribution to end users.
o Color brochure created for distribution to end users.
o Initial ad series currently running, resulting in over 415,000 exposures to facility and building managers/owners and human resource executives/business managers.
o Plants at Work Web site (www.plantsatwork.org) designed and on-line. Includes: research findings, industry endorsements, case studies, press coverage, ad samples, useful links, e-mail directories and more.
o Striking statistics and information regarding the benefits of plants in the workplace assembled on an ongoing basis (for use in articles, ads, direct mail pieces, news releases and web site).
oTarget media database of over 1,300 contacts created.
oWritten endorsements, testimonies, photos and logo use permission secured from six high-profile, million (to billion) dollar companies (see www.plantsatwork.org).
o 36 case studies in various stages of development from our major target markets.
o Spokespersons selected, and Media Training Kit distributed to each.
o Public relations activities have reached an audience of well over four million.
o Four feature stories published (see www.plantsatwork.org).
o Extensive Plants at Work bibliography and recommended reading list developed.
o Plants at Work Press Kit custom-tailored to each media recipient.
o Publicity gained for interior plant project at Stuyvesant High School (near Ground Zero). Set up essay contest, article in Town & Village, coverage secured from National Public Radio (see www.loe.com), extensive full-color article on front page of Orlando Sentinel, reaching over 250,000 readers. o Constant industry communication ensured through regular postings on Interior Business and Interiorscape Web sites.
o Established process for following up on sales leads from ads, and delivering leads to interiorscapers.
o On track toward 15 million exposures by the end of our first year.
We've accomplished a lot, but we're just getting started and we have a lot more to do. Support
your industry by supporting Plants at Work, and help us to expand the size and profitability of
the interior landscape services market! Please consider a 3-year pledge to enhance the advertising
reach of our industry. The possibilities for our industry, united in supporting this campaign, are
staggering. Please help.
YES!
I will support the Interior Industry Growth Initiative with the following pledge:
$ ____________ per year for 3 years totaling $ ____________
Name________________________________________________________________
Company ____________________________________________________________
Address_____________________________________________________________________
City ________________________________________ State ______ Zip __________
Daytime phone ( ) _________________________________________________
Fax number ( ) ____________________________________________________
E-mail________________________________________________________________
Email me with your pledge or:
Mail or fax this sheet today to the
Interior Industry Growth Initiative c/o ALCA
150 Elden Street, Suite 270 Herndon, VA 20170
Fax: (703) 736-9668 - (800) 395-2522
Plants At Work is the service mark of the Interior Industry Growth Initiative sponsored by ALCA.
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