Attention Wal-Mart Shoppers!

Charles R. Boyd cboyd at mailer.cc.fsu.edu
Sat Sep 23 12:53:28 EST 1995


On Saturday morning, September 23rd at 7:48am, the Associated Press filed
a report from Miami, Florida saying that a Wal-Mart store had yanked
T-shirts from it's shelves after one customer complained the shirts were
"offensive."  The shirts bore the character of Margaret from the cartoon strip
"Dennis the Menace" saying "Someday a woman will be president."

Jane Bockholdt, speaking on behalf of Wal-Mart, said "It was determined
the T-shirt was offensive to some people and so the decision was made to
pull it."  She didn't go into specifics of the customer's complaint.

Wal-Mart only sold the shirts in Miramar, Florida.  They went on sale on
August 5th and were pulled from the shelves on August 21st, after selling
2/3 of the 204-shirt inventory.

The designer of the T-shirt, psychologist Ann Moliver Ruben, said
Wal-Mart's response means "that promoting females as leaders is still a very
threatening concept."  Rubin said the store is "in the position of being a
censor.  That's what I don't like."  She said the image and slogan is
"humorous and delightful.  What could be threatening about that?" 

Later the same morning, CNN reported the designer of the shirt had intended
for it to boost the confidance and self-esteem of young girls, but Wal-Mart
had found it to be against it's stated commitment to "family values."



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