In article <Cy6GLE.BEx at news.cern.ch> secret at www5.cern.ch (Arthur Secret) writes:
>From: secret at www5.cern.ch (Arthur Secret)
>Subject: Scientists and the Press
>Keywords: Science, Media, Questionnaire
>Date: Mon, 24 Oct 1994 12:41:38 GMT
>>> ***************************
> * SCIENCE AND THE MEDIA *
> ***************************
>>>On 26 November at the end of the second European Week for Scientific
>Culture, journalists and researchers will meet at CERN to discuss
>the coverage of science in the Media. This conference will be
>addressed by top editors, journalists, scientists and politicians.
>>To avoid polite but fruitless theorizing, we would like to have the
>points of view of as many scientists as possible. Can you help us by
>answering some questions?
>Your first reaction being the most valuable, use Dylan's constant
>(Don't think twice, it's all right). If you have colleagues with
>strong feelings on the subject, kindly forward them the
>questionnaire, to be e-mailed back by November 10 to
>Science.Press at cern.ch .
>>For more info contact Neil_Calder at macmail.cern.ch>>To answer, just write an X before your choice (multiple answers
>allowed); on open questions, start writing on the line of the open
>selection. Then, send back the edited text to Science.Press at cern.ch .
>>Example:
> X 1a Europe
>> 2i others (which) my pet
>>>>1. NATIONALITY
>> 1A. WHICH CONTINENT ARE YOU WORKING IN?
>> 1a Europe
> 1b America
> 1c Asia
> 1d Australasia
>> 1B. WHAT IS YOUR NATIONALITY?
>>>2. YOUR SOURCES OF GENERAL INFORMATION
>> 2a TV
> 2b radio
> 2c daily newspaper
> 2d weekly magazines
> 2e monthly magazines
> 2f books
> 2g cyberspace (which network)
> 2h family, friends, colleagues
> 2i others (which)
>>>3. THE PRESS, WHAT FOR?
>> 3a cartoons
> 3b weather forecast
> 3c politics
> 3d international news
> 3e tv programmes
> 3f science reports
> 3g stock exchange
> 3h serial murders
> 3i sports page
> 3j others (which)
>>>4. YOU FIND MOST RELIABLE
>> 4a local news
> 4b world news
> 4c politics
> 4d economics
> 4e sports
> 4f science
> 4g horoscope
> 4h others (which)
>>>5. YOUR OPINION ON SCIENCE REPORTS IN THE MEDIA
>> 5A. MOST SATISFYING FACTORS
>> 5Aa knowledge of the specific field of research
> 5Ab good historical background
> 5Ac clear explanation of relevance
> 5Ad appropriate though simple language
> 5Ae illuminating metaphors
> 5Af your own name quoted
> 5Ag others (which)
>> 5B. WHEN SATISFIED
>> 5Ba you tell the journalist or editor you appreciated
> 5Bb you recommend the journalist to your colleagues
> 5Bc do nothing
> 5Bd others (which)
>> 5C. MOST IRRITATING FACTORS
>> 5Ca ignorance
> 5Cb copycat
> 5Cc unreliable sources
> 5Cd hype
> 5Ce misleading language
> 5Cf misprints
> 5Cg your name quoted
> 5Ch others (which)
>> 5D. WHEN IRRITATED
>> 5Da you write to the journalist or editor correcting the facts
> 5Db you organize a boycott of the paper or tv or radio broadcast
> 5Dc you keep cool since you expected it anyway and do nothing
> 5Dd others (which)
>>>6. CLOSE ENCOUNTERS
>> 6A HAVE YOU HAD PERSONAL CONTACT WITH THE SCIENTIFIC PRESS?
>> 6Aa Yes
> 6Ab No
>> 6B. WHY HAVE YOU BEEN IN CONTACT WITH SCIENCE JOURNALISTS?
>> 6Ba actually, you are quite a science journalist yourself
> 6Bb for an interview on your own work
> 6Bc a judgement on a colleague's work
> 6Bd general information on your field of research
> 6Be confirmation of discoveries (Higgs boson, Bad breath vaccine,
> and such)
> 6Bf appreciation of a fashionable theory (SUSY & sparticles,
> Anthropic Principle, Darwinian A-Life, Chaotic
> chromodynamics, and such)
> 6Bg prophecies on Nobel prize laureates
> 6Bh others (which)
>> 6C. WERE THE RESULTS SATISFYING?
>> 6Ca yes
> 6Cb no
>> 6D. DID YOU LEARN ANYTHING FROM THE PROCESS?
>> 6Da yes
> 6Db no
>>>7. THE MEDIA MIRROR
>> 7A. IN THE MEDIA SCIENTISTS ARE MOSTLY DESCRIBED AS
>> 7Aa performing miracles
> 7Ab promising but not delivering miracles
> 7Ac practical problem solvers
> 7Ad arcane problem solvers
> 7Ae squandering public money for their toys
> 7Af unworldly beings working for the common good
> 7Ag ignorant of public needs (Ivory tower syndrome)
> 7Ah devising means of destruction for the military
> 7Ai devising means of enrichment for private -their own-
> business
> 7Aj suffering from an overcompetitive environment (Publish or
> perish syndrome)
> 7Ak others (which)
>> 7B. ACCORDING TO YOU, JOURNALISTS PRIVATELY DESCRIBE SCIENTISTS AS
>> 7Ba informative
> 7Bb straightforward
> 7Bc concerned
> 7Bd jargon-prone
> 7Be arrogant
> 7Bf power-hungry
> 7Bg living on a different planet
> 7Bh others (which)
>>>8. WHO NEEDS WHOM
>> 8A. WHY SHOULD RESEARCHERS TALK TO THE MEDIA?
>> 8Aa good for their career
> 8Ab to share the enjoyment and pains of research
> 8Ac to attract brilliant young minds
> 8Ad to increase public private funding for their labs
> 8Ae to spread ideas and methods that are good for society at
> large
> 8Af to dispel unreasonable fears expectations
> 8Ag because they receive taxpayers money and are accountable for
> it
> 8Ah because their work brings changes and society should be
> forewarned
> 8Ai others (which)
> 8Aj they shouldn't
>> 8B. WHICH OF THE FOLLOWING (NON) EVENT WAS MOST HARMFUL FOR THE
> SCIENTIST'S PUBLIC IMAGE?
>> 8Ba cold fusion
> 8Bb no-forthcoming AIDS therapy
> 8Bc uncontrolled dissemination of uranium
> 8Bd bio-engineered human genes (Leyden University calves)
> 8Be Chernobyl
> 8Bf others (which)
>>9. LEARNING NEW TRICKS
>> 9A. AT YOUR WORKPLACE, ARE THERE GUIDELINES ON HOW TO MEET THE
> MEDIA?
>> 9Aa yes
> 9Ab no
>> 9B. IF NOT, SHOULD THERE BE?
>> 9Ba yes
> 9Bb no
>> 9C. CAN SCIENCE REPORTING BE TAUGHT?
>> 9Ca by journalists
> 9Cb by scientists
> 9Cc by communication experts
> 9Cd by no one
>> 9D. CAN TALKING TO THE MEDIA BE TAUGHT?
>> 9Da by journalists
> 9Db by scientists
> 9Dc by communication experts
> 9Dd by no one
>>>10. WIN A FREE RIDE
>> 10A. SUPPOSE AN EDITOR INVITED YOU TO SPEND SOME TIME AT HIS
> NEWSPAPER, WOULD YOU ACCEPT?
>> 10Aa yes
> 10Ab no
>> 10B. WHICH NEWSPAPER WOULD BE YOUR FIRST CHOICE?
>>>11. HAVE YOU HEARD OF THE EUROPEAN WEEK OF SCIENCE CULTURE?
>> 11a yes
> 11b no
>>>>THANK YOU!
>>>Results will be published on the World-Wide Web, at
>http://info.cern.ch/SciencePress.html , the 26th of November.
>To get them by mail, just send by that time an email to
>listserv at info.cern.ch with the body
>SEND http://info.cern.ch/SciencePress.html>
